IN THE NEWS
Free. Period. is reshaping the future of women's sanitary products. Explore our latest press coverage below.
For press inquiries or interview requests, drop us a line at info@freeperiod.uk.
Femcare Focus
Sanitary products stopped being taxed in 2021, but 21% of women in the UK still struggle to afford them, according to The Red Report, 2026, which is why we are excited to hear about Free. Period., a new initiative that aims to make free organic period products available to all women. Funded by advertising on the boxes, Free. Period.'s organic tampons are 100% organic cotton and free from fragrance, bleach and pesticides. You can order one box of 35, once a month, and only pay post and packing. Sign up at freeperiod.uk
Sanitary Savings
There are many ways that being a woman costs more than being a man - one of the most egregious being stumping up for sanitary products every month. Female-founded brand Free. Period. is helping to right that wrong by offering a free box of tampons every month for women in the UK. For just the cost of postage (£2.80) you willl receive a box of 35 organic, fragrance-free, bleach-free tamons (RRP £11) - all funded by the adverts on the box. You can order one each and every month too. The brand is also being stocked for free in cafes, gyms, restaurants and other public spots, and is designed to reduce period poverty and promote equality for women. Visit free period.uk to find out more.
"Why should you pay for periods? Meet the founder making organic tampons free"
Period products are not an option purchase, they are a biological necessity. However period poverty is a growing UK issue, with a new poll from Irise's Red Report revealing that one in five Brits (21%) sometimes struggle to afford period products*.
Growth marketing veteran and mother of two Jenna Holmes has decided to address this societal issue by launching Free. Period., the UK;s first free organic tampon brand.
"The more I learned about period poverty in the UK, the more it touched a nerve, It felt like an obvious issue I couldn't unseen, so I decided to build something that actually fixes it."
Free Organic Tampons, Funded By Brands
Leaving her role as a marketing director in the male dominated crypto industry, Jenna's idea is an industry first: free organic tampons, funded by brand advertising on the boxes.
Jenna has over twenty years of marketing experience building and scaling consumer brands. Preiously at Google, and founder of Korean skincare Buttermilk Skincare Ltd - which she grew to over 250 Boots stores, before a successful exit - Jenna has spent her career at the intersection of brand building, paid media, and direct-to-consumer growth.
CASH IN From bottomless brunch and £150 facial to a personal shopper - the freebie worth over £500 for women to nab NOW
Bag Free sanitary products - £5
Paying for sanitary products is arguably a tax on women.
More than one in ten women who menstruate report struggling to afford period products for themselves or a dependent, according to the charity ActionAid.
You can expect to pay around £5 for a pack of branded tampons - if you buy a packet every four weeks that adds up to an astonishing £65 over a year.
Meanwhile, you can get a box of 35 organic tampons from Free. Period. each month.
The company allows brands to advertise on its boxes, which means that all the products are free.
To get a box, visit freeperiod.uk
